The virtual world is getting closer to becoming a reality with the announcement of net-based operating-system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is actually a concept which became well-liked by Google emerging because the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then your real game began. Internet Marketing was dubbed to become the process of promoting websites over the internet or online medium to drive traffic towards the website or business, and thus generating leads for your business.
The primary trend of internet marketing before the period of Google was very easy and was comprised of limited procedures to get followed. But, right after the development of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence as and when search engines like google, especially Google, started to transform themselves because the blue water navies from the mighty ocean called the Internet or even the Virtual World. Possible head-on collisions caused by the evolution of search engine listings were tackled by the development of different online marketing techniques. Seo is one among them.
Search Engine Optimisation (SEO) technique was invented when the idea of search engine listings was introduced to the members of virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly ever since then.
Throughout the initial times of SEO, the keywords or key phrases could be stuffed to the website profusely inside the text content as well as the Meta Keywords tag, and also the website would rank searching engines for related keywords. But, through the later stages, as search engine listings evolved, the concept of backlinks (virtual voting system) came into existence plus it was a purely number game. Websites with a lot of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. By doing this of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market with a bang and changed the rules in the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content began to rank higher in Google’s search result for his or her respective keywords.
In this evolving era of search engines like google, webmasters employed to gather in undisclosed social network forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this is no more followed aside from the Black-Hat techniques, which can be unethical ways of performing seo, and up against the webmaster guidelines provided by the major search engines. The Googler in disguise has emerged to the outer world with all the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is not any more a fairly easy play. It has evolved from the keyword stuffing and quantity days to another era of quality and perfection. Many business people still believe that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform seo tasks. But, this myth is not any more alive and check engine optimisation can not be performed because it was being handled throughout the 1990’s. Since search engines have fsxfwg and have come a long way in their sophistication, internet search engine optimisation can just be handled by a professional or even an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
As a result it can be clearly stated that search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. As it is an extremely competitive world that requires regular data analysis and gratification monitoring of websites for related keywords on search results, it is far better for business owners to go out of all of the complexities and headaches to experts, sit back and relax, and expect some really good results.