Fast-casual restaurant concept Freddys Burgers announced today it has opened its first international location in the Dubai Mall. The brand’s second international location is slated to open at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who can continue to drive Freddy’s growth through the entire Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The courses and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible and a true evidence of the degree of passion and commitment they spend on each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It really has been a pleasure working alongside the group to ensure that all facets in the family friendly concept will be received well by our guests in Dubai. We are truly elated to celebrate the opening of Freddy’s first international location, and in order to bring the flavour of Freddy’s authentic steakburgers and frozen custard for the Middle East for the first time.”
Freddy’s enduring dedication to providing high-quality, premium products and exceptional service continues to be the driving force behind the brand’s consistent growth domestically, and today, internationally. Staying true to its core values, Freddy’s worked to ensure a seamless transition since the concept entered a brand new country by adapting to the neighborhood culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, among others. The Dubai locations will serve exactly the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef his or her U.S. counterparts.
“As among the world’s top holiday destinations, Dubai has an unparalleled degree of hospitality, complimenting Freddy’s deep persistence for providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of Training and folks Development. “Identifying which menu items and processes to uphold or alter were crucial for our long-term success and further growth internationally. The Tastebuds team indicates incredible commitment through their extensive learning Wichita, and we’re thrilled to get the privilege of entering a new and exciting market. We anticipate delivering the Freddy’s experience through the entire Middle East.”
Earlier this year, Freddy’s announced its expansion to the nontraditional space for the first time with all the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a smaller restaurant prototype having an updated kitchen design that maintains volume capability to allow new and existing franchisees innovative ways to expand their portfolio with the brand. These points of growth for your brand helped lay the building blocks for international expansion to the Dubai Mall and Mall from the Emirates.
Freddy’s Frozen Custard & Steakburgers® intends to open more than 40 restaurants nationwide through the end of 2019. Franchise opportunities stay in areas over the U.S., like the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information regarding development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique mixture of cooked-to-order Freddys Saturday Hours seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard which is freshly churned through the entire day. Today, Freddy’s continues to grow to a lot more than 300 domestic locations that serve 32 states over the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and two international locations in Dubai.