Long John Silver’s, the nation’s largest quick-serve seafood restaurant, is making waves in 2019 while celebrating its golden anniversary with an enthusiastic FISH YEAH! From the beginning, Long John Silver’s treated every moment as an opportunity to celebrate the food we love most from the place we like most – the deep blue sea. Now, fifty years into a journey that’s spanned sea to shining sea, Long John Silvers Locations continues to be driven by that vision as it plots a course for another 50 years of adventure.
The very first Long John Silver’s opened in 1969 after an enterprising businessman and restaurateur named Jim Patterson experienced a really exceptional Fish and Chips meal while vacationing on the coast. “The thought of Long John Silver’s was simple,” Patterson said. “Go ahead and take unique seafood experience from the coast making it available to all. It’s what drives us to provide every guest who sails with us moments of sea-prise and delight, with ring-the-bell service and real fish sourced responsibly from real places.”
Staying true for that vision, Long John Silver’s recently added grilled salmon – wild-caught in the north Pacific – and grilled shrimp to its menu of classic signature battered favorites. This was a major launch for that brand that included rolling out new grill equipment to restaurants throughout the fleet earlier this year. Using the grilled seafood menu, guests can now enjoy grilled meals and variety platters or continue bold flavor adventures with baja, sweet chili, or southwest tacos and rice bowls which can be sure to make taste buds scream Fish Yeah!
As well as making waves using its new grilled menu, Long John Silver’s has also been making music and cranking out “fintastic” hits featuring its own record label, Fish! Yeah Records. The seaworthy success from the record label this spring inspired a summer follow-up album celebrating Fishmas – the summer season of seafood. The brand has additionally been spreading Fishmas cheer with seafaring swagger and swag in order to sea-prise and delight its social media marketing followers. These whimsical innovations have swept through the company’s branding. Seen online, using their new website as well as in person making use of their redesigned packaging – both aimed to amplify the general guest experience.
“We want to thank all the people who’ve joined us on this 50-year journey,” said Stephanie Mattingly, CMO of Long John Silver’s. “Through the partnership of our franchisees and our restaurant crews to the guests they welcome aboard every day in our restaurants; the loyalty and continued support Long John Silver receives is what inspires us to seas every moment!”
Guests can learn more about the lore and lure of Long John Silvers on its recently redesigned website at www.ljsilvers.com/our-story and join the conversation via social networking on Twitter, Facebook or Instagram.
About Long John Silver’s – Long John Silver’s is a classic American brand founded in 1969 and stands today because the nation’s largest quick-service seafood chain with nearly 900 franchised and company-owned restaurants nationwide. Long John Silver’s is known for uzuccb wild-caught Alaska white fish hand-dipped in their signature batter and fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social networking on Twitter, Facebook or Instagram.