We’re headed for a recession (some would say we are already experiencing one, depending on where you are & what industry you’re in) so you are likely to be looking for new methods to sustain & increase sales, and SEO is certainly a good way forward – the most effective way forward, in my experienced however biased opinion, for generating targeted prospects to websites.
Because of the financial climate, you’re also apt to be watching your marketing budget meticulously – and consequently you may may well look for affordable Search engine optimization services.
While cheap is definitely preferential, particularly in times like this should there be uncertainty & instability – the cheaper choice is often not the most suitable choice, for several reasons, and this is especially valid with regards to Search marketing services.
Why Cheap SEO isn’t the most effective SEO
* Real SEO services are based on time & effort, as safe & effective SEO can not really automated – if it’s cheap, it probably means it involves little actual human time.
* If the SEO service does not involve much actual time & effort – it may mean that only hardly any work is being done, if any – or it may mean that short cut, automated tactics are used – which at best could mean not much positive impact, but at worst could spell disaster!
* SEO consultants & companies, give you a very valuable service – and earn well because of the worth they offer. In case a company can supply the valuable results that they’re telling you they can – why would they provide them cheap?
* The simple truth is – you just cannot offer real, safe & effective Search engine optimization services at budget prices, as it involves a lot of time & effort – beginning with keyword & researching the market, on page optimization, backlinking, quality content creation – many of these are parts of an effective SEO service, and they also all take some time & effort.
If you’re being offered a cheap SEO service, what you’re probably offered is just one of or a mixture of these :
Online Search Engine Submission Service. Lots of the cheap SEO packages are just online search engine submission services, they will likely use software to automatically submit your site to numerous search engine listings. Completely pointless. First of all you only really should be worried about the key search engine listings, one other countless obscure search engine listings are just not likely to bring targeted visitors. Secondly, you may not must submit your site to the online search engine. Your site will become indexed through the backlinks which can be gained for you personally by a search engine optimisation consultant, the better quality the backlink, the quicker your website is likely to be indexed on the major search engine listings.
Automated Search engine optimization services. These are generally risky, shortcut orientated approaches that can not work for long, should they work in any way. they’re risky because many search engines like google (especially Google) do not like cheats & shortcuts, and may penalise your website once they discover the shortcut being utilized – sometimes they are going to take away the website from the search engine completely!
Other quick solution cheats & shortcuts. There are lots of quite well known tricks & cheats that employed to work slightly & temporarily. In most cases these shortcuts I’m talking about just aren’t effective any further – but, this undapc not stop the major search engines from penalising because of it, or even de-indexing your website if they realize that you’re using one of these tactics, which will be mentioned in search engines like google terms of service.
If you spend £99 (for example) on SEO, this may seem cheap – and you may be of the opinion “oh well it’s only a hundred quid, worth a punt, if it doesn’t work nothing lost” but this may not the case. If a website that you have already spent hundreds, or even thousands (including considering your time and effort & effort invested) ends up being penalised from the major search engine listings – or even de-indexed, then cheap SEO could work out to be really expensive indeed!