Facebook “Like” sellers have existed since the Like was presented during 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, including Burberry and Levi’s, have over ten million likes. Still, likes don’t necessarily mean anything when it comes to usefulness. Sure, if all you just want is to appear popular, then a high like count can get you there.
On the other hand, in order to actually achieve a specific goal along with your Facebook Group, you’ll desire to look beyond quantity.
The strength of the Facebook Like
In a way, a Facebook Like is to reach what a backlink would be to rank in the search engines. Facebook’s ever-aware backend is analyzing your engagement at all times. The better likes you get, the better reach you’ll have, and also the more your content is shared. It’s a cycle, and it also can help you build immense brand awareness.
PTAT, or People Talking About This, which can be part of Facebook’s algorithm, is really a measure of fan engagement, and likes feature heavily in their calculation. However, it’s essential to recognize that not every likes are created equal. If your group is populated by accounts that never communicate with you, your PTAT score will fall.
Once this happens, you’ll discover youself to be paying more for Facebook ads and reaching a tiny fraction of your own fanbase with your posts. A high PTAT score, on the other hand, may very well be accompanied by increased sales and brand ambassadorship. The reality is that whenever people like your content, they’re more prone to buy from you in the future.
In fact, you can think of the Facebook Like as step one in a valuable sales funnel. Real fans will engage with your high-quality content, and they’ll more readily join your mailing list. From there, you’re liberated to develop a relationship that could lead to numerous sales.
Many Facebook Like merchants claim to bring you likes from “real” people. To be honest that even if they are real, flesh and blood people, they’re likely acquiring a few pennies from your merchant to like your content. Which means that they don’t care who you are, or what you have to offer.
These folks will be low-engagement fans, and they’ll drag your PTAT score down into oblivion. Within the worst case, these merchants offer “bot” likes. Which is, the likes come from unmanned Facebook accounts. Facebook can identify these ghost accounts very easily, and any likes received from their website are virtually worthless.
What you can do
Facebook would have you solve this quandary if you are paying those to present your content to targeted individuals. At the end of the day, this may be the only viable solution for quickly amassing a real following. These people will have expressed an interest in your niche, and they are active Facebook users.
The great thing is that Facebook’s advertising system is extremely effective. You can lower your advertising expenses by taking note of Facebook Insights. Post your content when the majority of your fans are online, and begqia engagement will increase.
Check to find out whether your fans prefer links, images, or videos, and then give them what they need. When your engagement increases, you’ll be able to buy additional likes with a lower price.
Keeping tabs on the social networking landscape is pivotal to your success. If you’d like to have access to even more powerful marketing tips, as well in an effort to generate conversion-ready Website marketing prospects each month, click on the link below for more information on my done-for-you system.