Frozen treats has been around and enjoyed for years and years, however the soft-serve concept wasn’t developed until 1938 by Iowa-born John Fremont McCullough and his son Alex. Together they convinced a buddy, Sherb Noble, to offer the innovative product in his frozen treats store in Kankakee, Illinois, a small town south of Chicago. On the first day of sales, to everyone’s surprise, Noble dished out more than 1,600 servings of the new dessert within a couple of hours. (Sounds like it was a hit.) Knowing they were onto something big, Noble and the McCulloughs went on to open the first Dairy Queen prices 2 yrs later in Joliet, Illinois, placing Mr. Noble at the helm (who better) which opened for business on June 22, perfect timing for the long, hot summer. Even though this original site has not been in operation since the 1950s, the building still stands as being a designated landmark, hearkening back to simpler times for Boomers who pass by.
For decades, Dairy Queens were and therefore are a fixture of social interaction in small towns from the Midwest and South and by the 70s, maintaining the days (as well as the competition), most DQs added fast food, including hot dogs, hamburgers and fries, talking about their newest menu items as “Brazier.” Although several shops are just open in the summer, most stay open year-round. In the end, why consume frozen treats just seasonally until you are now living in North Dakota? The biggest store is located in Bloomington, IL, home of the state university, Busiest honors head to Prince Edward Island, Canada (go figure). In 2014, Dairy Queen listed over 6,400 stores in additional than 25 countries (75% of which are in the U.S.). For years, the old adage boasted every Texas town had a DQ. While will no longer literally true as small-town America dwindles, the greatest concentration continues to be inside the Lone Star State.
All DQs now offer the Orange Julius drink, a brand name which they acquired in 1987, and lots of shops may be found in food courts and shopping centers nationwide. DQ actually has two official fan clubs: Blizzard and Orange Julius. Blizzard fans, over 4 million strong, place their choices seriously, with many different ingredients and mix-ins available. DQ even offers specialty soft ice cream cakes, along with their traditional choice of soft-serve treats, cone dippings and toppings.
Across the nation, many single-unit mom and pop stands took notice and exposed on Memorial Day catering to the neighborhood children, with walk-up stands, often calling themselves “frozen custard.” No one cared exactly what the name was, Dairy Queen menu prices meant vanilla and chocolate creamy cones and cups, perhaps a few picnic tables to linger at, as well as an after-dinner treat within walking distance of home. Local kids looked toward their short but sweet hours, which sadly closed after Labor Day. Simple names like Al’s, Bert’s or Tastee Treat started yfewqe appear on busy corners and youngsters rode their bikes eagerly anticipating what awaited them, using a dime or perhaps a quarter stashed inside their pocket. Rarely did these stands offer greater than the two basic flavors, but when one was lucky, there can be a strawberry flavor also (oh, boy). (Author’s note: her local soft-serve stand featured green mint, which was within the top, particularly with hot fudge.)
Minor competitors like Tastee-Freez and Fosters Freeze both were only available in California inside the 1950s and also have less than 50 locations each but still thrive with a cadre of loyal customers.
So who is up for many soft-serve? Any time of the year it hits the spot. In the event you don’t have any shops near you, perhaps a frozen yogurt, but it won’t become the same. Look at your local shopping mall and you simply might luck out. And don’t worry: mom was wrong, it won’t spoil your dinner.