Keyword analysis must be one of the most main reasons of Search engine optimization. It does not matter how strong your link-building is or if your on-page optimization is perfect, if your Search engine optimization efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small part of the traffic you could be getting.
To find keywords to target, you happen to be essentially after keywords that have good search volume, comparatively low competition and may monetize well. In the following paragraphs, I want to have a look at how you can develop confidence which a given keyword includes a good search volume.
As much reader are most likely aware, there are a variety of keyword tools on the web that can help give an indicator of a keywords volume. Such as the Google AdWords keyword tool, word tracker and Google Insights for Search to name a few. The important thing to understand the following is that none of these keyword tools provide completely accurate numbers for volume, and yes, which includes the Google tools as wells. Personally, to assist increase the chance that a keyword you are targeting includes a good volume, I like to check the data from all of these mentioned tools and in case a keyword is showing strong volume across all of these tools, it is really an indication the quantity needs to be good. Another habit I adopt in keyword research would be to always consider the search volume for the exact match keyword. This will indicate the volume in the keyword typed in exactly as is, rather than included in a more substantial keyword phrase (phrase match) or simply a keyword which includes your words within it (broad match).
If you are planning to invest significant time and/or money in a search engine optimisation effort to get a keyword, another method to get an improved notion of a keywords search volume would be to manage a quick AdWords campaign. This is where you will bid in AdWords on the keyword you are looking at which means that your ad is displayed inside the search engine results for that keyword. The campaign should invest in an exact match in the keyword you are looking at to help give an impact in the exact match search volume. After running an AdWords campaign, you will see an estimate from the impressions provided to your ad. If you setup your campaign correctly, these impressions can be used to give a good estimate of the keywords search volume.
You do not have to possess a site setup with this but may simply operate a campaign that links to another one site. Be sure you request that impressions are served as quickly as possible (rather than spaced with the day according to budget) and that you bid enough that your particular ad is always shown. Additionally make use of the search network only. AdWords will then report on the impressions for that keyword, that can give another indication of search volume.
You sometimes see people who claim the search volume numbers within the Google AdWords keyword tool will always be correct with regards to search volume on Google, however, once you have adopted the whole process of running AdWords campaigns helzdf verify search volumes enough times, you will find that you will find indeed inaccuracies in the search numbers from this tool.
It is essential to remember that evaluating search volume is just one step in the evaluation of any keyword. Other important factors include the competition from the keyword as well as its profitability. These steps outlined here should however help give an excellent evaluation of whether a keyword includes a good search volume.